Social media marketing · Email marketing · Listing my business on Google As a company, you may already be part of your community's chamber of commerce. However, you might not have known that, in general, there are other associations, organizations and local memberships that can improve the positioning of your website. If you've heard it once, you've heard it a million times. Find “creative” ways to stand out from the crowd in your marketing.
However, since competition is so prevalent in this industry, how does a catering company actually do it? Is this marketing for insurance agents and adjusters, for plumbers, or for the general public? Is it traditional marketing or online marketing? What? Often, when we start talking about “creative marketing”, our ambitious and entrepreneurial brains start trying to invent intelligent ideas. We believe that we need to find something that “no one has done before”, and this simply isn't true. Creative marketing is mainly about finding ways to create new strategies that reach people, impact them and lead them to action, no matter who that audience is. Here's a look at some creative ideas that you might not have thought of, but that can set you apart from your competition.
You're probably thinking “but how do I get people to give me their email address? It's easier than you think. First, give your potential customer a compelling reason to give it to you. Give them something free in exchange for their email address. It can be something as simple as a free report that describes the advantages of your particular service compared to that of the competition, a guide on how to remove stains from the carpet, or a discount on your service.
This is a great place to get creative with an attractive offer. Collect email addresses directly from your website and give EVERYONE who visits you an opportunity to provide you with their contact information. If you're like most restaurant companies, you're underusing everything your website can do for your marketing. Your website can be a huge resource, so look for ways you can help you build your email list.
It's best to do this with a “popup” on the home page of your website. You'll always want to build your list of potential customers and provide informative and engaging messages via email. At the end of the day, when it comes to marketing your business online, a large email list is really the only asset you own. Plus, once you have someone's email address, it's absolutely FREE to do marketing with that person.
Talk about a “no-brainer”. Use social networks and, in particular, Facebook. Seriously, with more than half of the U.S. population.
UU. On Facebook, there is literally no other platform that allows you to reach your preferred target market more consistently. But remember to be SOCIAL and not SELL. And don't be fooled by the adage that restaurant companies can't effectively market on Facebook.
In a nutshell, if Facebook marketing isn't working for you, it's because you're doing it wrong. The bottom line is that your customers are there and you should be there too. However, you're going to need to find your voice. Be real, genuine and personable.
A fabulous tool is “Facebook Live”. It allows you to interact with your followers by broadcasting live videos to them. It offers endless opportunities for people to take a look at the world of your company. Let them see who you are, what you do and how much you care.
Facebook Live is now available for Facebook business pages. Go to your page, select publish (just like you're going to write a post), select Live Video, describe your video, and then select “Stream Live”. Your fans can receive a notification that you're live on Facebook, and then the video will be saved to your Facebook wall for others to see. This is the perfect place for your company's message to cut through the current media clutter and genuinely connect with people who may need your services.
You must be authentic, which only means real and genuine. Authenticity in marketing refers not just to your brand, but to every aspect of your business. Interact with your customers, lead sources and potential customers through trivia, surveys, playgroups, etc. You won't be the first to use these ideas, but people love seeing the fun and interesting side of people who work in the business and they love to participate in interesting things.
So do interesting things with them. People love having the “chance to win” something, whatever it is, and when it's done in a group setting where everyone can see the results, the “competition” is much more fun. If you want to get a lot more out of your money, make sure you do everything “online” as part of your website. You'll drive traffic to your website, where you can take marketing to the next level with retargeting.
Once you get someone to visit your website, you should take advantage of retargeting (remarketing) for your customers, potential customers, agents, adjusters and more. While you're driving all this traffic to your website, don't miss an opportunity to re-engage with people by having your company's ads appear on other sites they visit. This concept is really simple and very cost-effective. Chances are, if you've ever searched for something on the Internet, you've been redirected.
For example, have you ever searched Disneyland and suddenly started seeing ads for Disneyland and hotels in that area all the time? That's retargeting. And you should definitely redirect your web visitors as well. Fill out the form below and a member of our team will contact you. Restaurant marketing is the process of creating and executing a specific marketing plan for catering companies.
The goal of restaurant marketing is to generate leads and grow your restaurant business. Homeowners and businesses expect restoration contractors to have a professional website that is easy to use and informative. We'll work with you to create a professional logo, site, video, and set of marketing materials that will make your water restoration business stand out from the competition in the industry. At some point, there will be a weather event that will cause an increase in searches for catering services.
By generating new restaurant leads and closing more sales, effective marketing can help you achieve your business goals. For example, in the water damage restoration service, it can include eliminating, cleaning water damage, drying and dehumidification, cleaning wastewater reserves, and repairing water damage, depending on your company's specific offerings. However, since competition is so prevalent in this industry, how does a catering company actually do it? Is this marketing for insurance agents and adjusters, for plumbers, or for the general public? Is it traditional marketing or online marketing? What?. With the resources available, the commercialization of restaurants is one of the key elements in keeping up with the competition.
In the case of catering companies, you'll want to think about what tactics allow you to reach qualified customers when they're ready to act, often at very emotional and unforeseen times. Restoration Digital Marketing is a digital marketing company aimed only at catering companies by a catering company. These attributes form the foundation of all your marketing efforts and should be consistently communicated in everything you do. A flood or fire, however tragic they may be for businesses and homeowners, can mean revenue for a restoration service.
With your paid ads, set up campaigns that are specific to the need for catering with a budget set aside so that you can aggressively publish those ads during this period. Organizing contests and providing information about the company are just some of the ways in which you can involve all components of the restoration process. Email marketing is a powerful tool that can be used to keep your current and potential customers interested in your restaurant business. .